Science does not need to be hidden behind “clinically inspired” language. For the EU market, our public product copy is designed around authorised claims, clear doses and source transparency.
The European Commission’s EU Register lists authorised and non-authorised nutrition and health claims. It also states the conditions of use. Infinity Labs product pages deliberately use restrained wording that can be checked against this framework.
A study can be scientifically interesting without automatically creating an advertising claim that is permitted for foods in the EU. Product copy and research summaries are therefore treated as different layers.
Web copy, nutrient values, excipients, allergens and warnings should be reconciled against the final manufacturer specification before launch. The physical label remains the definitive product declaration.
Everyday Creatine provides 5 g creatine monohydrate per daily serving. The EU-authorised creatine claim states that creatine increases physical performance in successive bursts of short-term, high-intensity exercise; its condition of use requires at least 3 g creatine per day and targets adults performing high-intensity exercise.
PM Magnesium provides 250 mg elemental magnesium per daily serving. Authorised magnesium claims include contributions to normal muscle function, normal functioning of the nervous system, normal psychological function, normal energy-yielding metabolism, electrolyte balance and reduction of tiredness and fatigue.
Vitamin D has authorised claims for normal immune function, normal muscle function, normal bones and calcium/phosphorus absorption. Vitamin K contributes to normal blood clotting and maintenance of normal bones.
Vitamin C contributes to normal collagen formation for normal skin function. Zinc contributes to maintenance of normal skin, hair and nails; selenium to normal hair and nails; biotin to normal skin and hair.
Important: this website is product information, not medical advice. Scientific literature evolves, and regulatory claims depend on product composition and conditions of use. Before commercial launch, final copy should be reviewed against the current EU Register, Dutch requirements and the manufacturer-approved specification.
