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Everyday Creatine
5 g micronized creatine monohydrate per daily serving. The EU-authorised performance claim applies from 3 g/day for adults doing high-intensity exercise.
View product↗Infinity Labs / Launch Collection
Science.
Routine.
Noise removed.
A founder-led supplement brand built around evidence, transparent decisions and one simple standard: you should understand what you are putting into your body.
Transparent doses
EU-focused claims
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01 / The launch collection
Four products.
One system.
Each product has a distinct role, visual identity and daily-use logic — without turning the label into a science-fiction claim sheet.
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PM Magnesium
An evening-positioned formula with 250 mg elemental magnesium. Magnesium contributes to normal muscle function, normal psychological function and a reduction of tiredness and fatigue.
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Daily D3 + K2
20 µg (800 IU) vitamin D3 plus 90 µg vitamin K2 MK-7. Vitamin D contributes to normal immune and muscle function; vitamins D and K contribute to the maintenance of normal bones.
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Beauty Without Collagen
Vitamin C contributes to normal collagen formation for normal skin function; zinc, selenium and biotin contribute to the maintenance of normal skin, hair and/or nails.
View product↗02 / Founder note
Why should a supplement
require blind trust?
That question became the foundation for Infinity Labs.
I spent years using supplements, researching ingredient forms, comparing doses and looking for testing that was often difficult to find. I wanted to build the company I had always wanted to buy from: one willing to explain its decisions.
Read the founder storyWhy this ingredient?
Why this form?
Why this dose?
How was it tested?
What am I paying for?
03 / The standard
Premium means
disciplined.
A serious brand does not need to shout. It needs to be specific.
Our standardState the dose
Show what is actually in the daily serving, in units people can compare.
Use claims with restraint
For an EU launch, health communication should stay inside the authorised-claim framework and the final legal review.
Build routines, not hype
Products should be simple enough to use consistently and clear enough to understand without a decoder.
Make the object desirable
Clinical does not have to look generic. Infinity Labs treats packaging and interface as part of trust.
04 / Evidence in public
What we can say.
And why.
Cr
3 g/day creatine is tied to the EU-authorised claim for performance in successive bursts of short-term, high-intensity exercise for adults performing high-intensity exercise.
Everyday CreatineMg
Magnesium contributes to normal muscle function, normal psychological function and a reduction of tiredness and fatigue.
PM MagnesiumD+K
Vitamin D contributes to normal immune and muscle function. Vitamins D and K contribute to the maintenance of normal bones.
Daily D3 + K2C+
Vitamin C contributes to normal collagen formation for normal skin function; zinc, selenium and biotin carry authorised maintenance claims for skin, hair and/or nails.
Beauty Without CollagenInfinity Labs / The idea
Supplements
you can understand.
Evidence-led formulas. Transparent decisions. Quality you can verify. No blind trust.